Project Pivott tests Apple Ads for user insights
Project Pivott recently conducted its first experiment with Apple Ads, spending $1.17, which resulted in 19 impressions and one click but no installs. The founder is now contemplating further investment to analyze user behavior, particularly focusing on the App Store screenshots to understand where potential customers are dropping off. This insight could be crucial for optimizing their marketing efforts going forward. That's @ProjectPivott.
Published · last aired